Our best projects for clients

Discover how working with Kugi Collective can elevate your professional journey.

The Nonverbal Group: Scaling Human Behavior Insights with Streamlined Systems

The Nonverbal Group, based in New York City, is a research-based consulting firm that decodes nonverbal communication to help individuals and companies improve connection, leadership, negotiation, and influence. Their team of behavioral scientists, researchers, and trainers provides workshops, consulting, and coaching based on the study of over 60,000 human interactions.

As demand for their services grew globally, The Nonverbal Group faced operational challenges. The team was juggling a mix of tools across content delivery, client management, event scheduling, and research documentation. Disjointed systems led to duplicated tasks, scheduling errors, inconsistent client experience, and a growing need for scalable solutions that could support both training programs and long-term consulting engagements.

Client: The Nonverbal Group

Challenge: Inefficiencies blocked growth

A scaling digital brand was experiencing rapid growth but lacked the internal systems and marketing infrastructure to support it. Their workflows were fragmented across tools, campaigns were managed ad hoc, and they had no unified strategy for generating leads or tracking performance.

The result: missed opportunities, duplicated work, and a team spread thin across inconsistent processes.

Solution: Kugi Collective stepped in as their full-service growth partner—integrating both backend operations and front-end marketing strategies into one cohesive system.

We deployed our Scalable Growth Systems solution, delivering:

Backend Systems & Automation

1. Set up an end-to-end project management system (ClickUp) to centralize execution and visibility.
2. Implemented a custom CRM (Close + Zapier) aligned to their sales pipeline.
3. Documented SOPs to enable smoother handoffs and onboarding.
4. Built automated workflows for lead capture, task handoffs, and client onboarding—reducing manual admin by 60%

Marketing Execution

1. Managed paid campaigns on Meta, Google, and LinkedIn—achieving an average 3.8x ROAS within 90 days.
2. Designed and published weekly branded content across 3 platforms, increasing engagement by 120% MoM.
3. Launched high-converting landing pages and nurture emails—leading to a 40% increase in conversion rates.

Outcome: Boosted output, less admin time

In just 6 months, the client achieved:

+70% lift in qualified leads
Reduced operational bottlenecks by 50%
Saved 25+ hours/month through automation

By bridging backend structure with strategic marketing, Kugi Collective helped the client scale sustainably—turning what used to be chaotic into a machine built for growth.

Smart Smile Co:

Streamlining

Smile

Transformation

at Scale

Smart Smile Co, a modern Australian orthodontics company, offers clear aligners designed and approved by dentists, with a strong emphasis on accessibility and convenience. With both in-clinic and at-home options, they help customers achieve straighter teeth without the traditional cost and complexity.

As Smart Smile Co expanded across multiple locations and online platforms, they encountered operational friction. Manual appointment handling, fragmented communication, and disconnected systems across sales, customer service, and clinical coordination began affecting speed and consistency in customer experience.

Client: Smart Smile Co.

Challenge: As Smart Smile Co expanded across multiple clinics and digital touchpoints, their internal systems struggled to keep up. Operations were heavily manual, with siloed communication between sales, clinical teams, and customer service.

Key challenges included:

1. Disconnected tools across booking, CRM, and communications.
2. Manual appointment handling causing delays and drop-offs.
3. Lack of centralized visibility into lead and customer journeys.
4. Underperforming website and minimal online marketing presence.

These operational gaps started affecting customer experience, lead conversion, and internal efficiency.

Solution: Kugi Collective stepped in to integrate both marketing and backend solutions,

transforming Smart Smile Co’s infrastructure into a scalable, conversion-optimized system.

Backend Systems Revamp

1. Introduced a centralized CRM with automation for appointment reminders, lead tracking, and clinical follow-ups.
2. Mapped and documented customer journey workflows, reducing miscommunication between departments.
3. Implemented automated task flows and internal notifications to ensure no lead or patient inquiry slipped through the cracks.

Marketing & Website Optimization

1. Redesigned the website for performance, improving UX and mobile responsiveness—resulting in a 42% increase in online bookings.
2. Launched email nurture flows for prospects and customers, contributing to a 35% uplift in consultation completions.
3. Created and managed targeted Google and Meta ad campaigns, generating a 4.2x ROAS in the first 90 days.
4. Developed educational content that positioned Smart Smile Co as a trusted authority in dental aesthetics.

Outcome: Faster service, improved client experience, and scalable growth

In under 6 months, Smart Smile Co achieved:

+60% increase in qualified leads across channels.
Saved over 30 hours/month through backend automation.
Improved team coordination, reducing internal turnaround times by 50%.
Record month in aligner sales, driven by high-intent ad traffic and better lead nurturing.

Smart Smile Co is now scaling with structure—balancing customer care with operational clarity.

Their systems work harder, so their team doesn’t have to.